The benefit to advertisers is that the LED billboards are impossible to ignore because of their unique bright colours, movements and special effects. They can be customised in terms of time of advertisement, Ads rotate in a slide show fashion every 6 to 10 seconds, ads can be displayed within minutes, and Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions. Digital signage has the influence in buying decision.
Comparing with traditional advertising media, led digital signage has the following advantages:
1. The advertising on the led screen is dynamic and constantly changing, so the audience would not feel boring when they watch the advertising programme. People would like to stay longer time to watch the vivid colour and beautiful image. In this way, certainly they will be greatly impressed
2. The great convenience of programme and edit. During an advertising campaign, it is possible to correct and change instantly information.
3. You can change your massage as often as you want without production cost.
4. Because of its flexibility, a Digital Display is the perfect medium for advertising breakfast, lunch and breaking news, one-day sales, and special events.